Leading packaging, NPD and shopper activation consultancy,
PRS IN VIVO today announces the appointment of Richard Bordenave as global Chief Behavioral Officer, with a mission to unlock the value of behavioral science at scale for its consumer-packaged goods (CPG) clients.
Richard is a former marketing and innovation veteran of Danone and Mondelez. He is also the co-founder of BVA Nudge-Consulting, the behavioral science arm of PRS IN VIVO parent company The BVA Family, and the founder of the Singapore Behavioral Science Network.
With more than 25 years’ experience, including 15 years in market research, Richard has proven his unique combination of skills that translate behavioral science insights into efficient marketing activations and successful new products. Recognized by the industry (ESOMAR awarded methodologies), Richard has also helped to promote the use of Be-Sci with various publications in both English and his native French.
“This is a rare opportunity I couldn’t turn down,” he says. “Marketers are empirically the pioneers of ‘intuitive’ behavioral science. However, they can find academic behavioral science complex to navigate and apply practically. As a former marketer working with insight clients, I’ve found scalable ways to bridge this gap and add value to the existing CPG ‘insight’ legacy.”
As part of a regional partnership, Richard has been working in Asia for five years with the PRS IN VIVO team and its outstanding CPG clients. As APAC CEO for Nudge Consulting, he has co-developed several Be-Sci-informed training and consulting services for CPG marketing, R&D, and shopper teams. It’s now time to accelerate the global reach of these field-proven solutions and help more clients excel in their endeavors.
Olivier Blanchet, PRS IN VIVO CEO, says: “For more than 50 years, we’ve pioneered a behavior-first approach to packaging and NPD research, including with our RetailLabs™. The industry has now embraced some behavioral approaches, but few have firmly practiced what they preach. We’re delighted to have Richard on board to help us take our historical expertise to the next level.
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About PRS IN VIVO Group
PRS IN VIVO Group (a BVA Group Company) is a global shopper and product experience consultancy with offices in New York, London, Paris, Geneva, Milan, Shanghai, Hamburg, Frankfurt, and Singapore, working in more than 50 countries around the world. It specializes in the application of behavioral science to help companies predict and influence consumer choice and drive brand growth. PRS IN VIVO conducts consumer research across the globe, utilizing best-in-class technology to draw on decades of experience, category and product expertise, and its behavioral framework to help clients improve their brand and product marketing, and achieve better business outcomes.
PRS IN VIVO is dedicated to helping clients succeed through the passion and engagement of its teams, its commitment to partnership, and its trusted, proven, innovative and agile solutions.
